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Lansinoh - Dedicated to breastfeeding mothers
  Getting Started  
 
  Knowledge is Power  
     
  A recent study showed that 84% of pregnant women are aware of the health benefits of breastfeeding, and that 70% intend to breastfeed (source: Infant Feeding Study 2005 carried out for the Office of National Statistics).  Many women seek out information while they are pregnant, so that they know what to expect and are aware of the sources of support and help with breastfeeding.  Some read about breastfeeding in books and magazines, or watch breastfeeding videos and DVDs to be as prepared as possible. Others talk to a breastfeeding counsellor or lactation consultant or attend a breastfeeding class, breastfeeding drop-in or voluntary breastfeeding group.  This gives them an opportunity to ask questions and perhaps meet the breastfeeding specialist who will be available to help following the birth.  It is good to identify someone to call should you need some help or support, especially in the early weeks when you are learning to breastfeed.  
     
  Get Into Position  
     
 

Proper positioning of both mother and baby and in particular the attachment of baby to the breast is important, as this can help prevent sore nipples and insufficient milk supply. Most mothers get comfortable by either sitting up or lying in bed, or sitting in an armchair, sofa or rocking chair. Many mothers find creating a flat lap helps in the early days, either by elevating the feet or sitting on a pillow. Some mothers raise their babies to breast height, others use the natural nurturing approach of holding their babies diagonally across their bodies. The most common breastfeeding positions are across the lap and with the baby’s feet out behind the mother.

Across lap-cradle hold – The baby’s head will rest in the crook of your elbow or on your forearm  with her whole body facing you, and will be supported with the same arm beneath her back and your hand on the baby’s thigh or bottom.

Cross-cradle hold – The baby is supported at breast height by the opposite arm to the breast being offered.  Your elbow is on the baby's bottom with your forearm along his back.  Your palm is on his upper back, fingers and thumb either side of the neck.  Your forefinger supports the base of his head under the ear.

Feet out behind - rugby hold or clutch position
– The baby lies on his side between your side and flexed arm with his feet out behind you. The baby’s shoulders, neck and the base of his head are supported by your hand, allowing your opposite hand to hold the breast if needed.
 
Regardless of the position, make sure that the baby’s head and body are facing the breast, and help her to come onto the breast chin-first, aiming the nipple to the roof of her mouth when the mouth is open wide.  Your baby needs to take a good part of the areola tissue (darker in colour) into her wide, gaping mouth in order to be properly latched on.  Proper positioning (where the nipple goes deep into the baby’s mouth and so is protected at the back of the mouth) can ease the pain of sore nipples and help ensure your baby is getting the proper amount of milk.

Please click here for more information on Getting Started with Breastfeeding

 
     
 
  Competition  
  Latest News  
   
  Click for all the latest news  
  Nursing In Practice conference
21st of September 2010
Business Design Centre, London,
Stand 58
www.nursinginpractice

 
  The Baby Show
22-24th of October 2010
Earls Court, Stand C50
www.thebabyshow.co.uk

 

  Lansinoh Lanolin, as recommended  by Melanie Sykes in her book "Blooming Beautiful"
www.penguin.co.uk