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The Baby Show

The Baby Show

Latest Testimonials

  • "...I was thinking about stopping breastfeeding...tried Lansinoh on the off chance it would ease the pain and it did!"
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  • 'The manual pump was quick and simple to use ...'
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  • 'I just wanted to say a big thank you for your HPA Lanolin cream, it's amazing! Not only has it helped...'
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  • 'The (double electric) pump has been very easy to use, super quick, very comfortable and easy to assemble...'
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  • 'Just wanted to say thank you SO much for making Lansinoh Lanolin nipple cream-it's a miracle cream!...'
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  • 'I got on incredibly well with the Lansinoh Affinity...'
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  • 'With the Lansinoh pump I didn't have to worry about...'
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  • 'By far the best breast pad on the market...'
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  • 'If it hadn't have been for your product I would have stopped breastfeeding...'
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  • 'The double breast pump was really easy to use...'
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  • 'The Lansinoh nursing pads are so absorbent...'
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  • 'This stuff is pure magic!'
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Baby's first feed


breastfeedingIf you and your baby are well, you will be encouraged to breastfeed as soon as possible, as his sucking reflex is strongest soon after birth.  If you put your baby straight to the breast after birth, it will help your uterus to contract and speed up delivery of the placenta.  But don’t worry if your baby does not latch on immediately – the skin-to-skin contact will help him to regulate his body temperature and breathing, and will stimulate your milk. 

Colostrum – the perfect food for your newborn

Your body will have started to make colostrum midway during pregnancy.  This first milk ranges in colour from pale lemon to light brown, and contains around three times more protein than mature human milk, as well as antibodies, vitamins and minerals.  In fact, colostrum is made up of over 60 components, of which 30 are exclusive to human milk.  Colostrum helps your baby to produce his first stool to excrete meconium (the substances ingested while in the womb) and lines his stomach and intestines to better defend against bacteria and viruses.  It comes in very small quantities at first, gradually increasing as the baby suckles more, as newborn babies have tummies the size of a marble  An average feed during the first day is only around a teaspoon full. Some mothers express a little colostrum into syringes to freeze during the last trimester of pregnancy, in case either they or their baby face feeding difficulties at birth. 

How often should I feed my newborn?

Some babies are sleepy for the first few days and need to be encouraged to feed at least three-hourly.  It is perfectly normal for a newborn baby to lose a little weight after he is born; on average a baby will lose 7% of his weight during the first week of life and will, in general, be back up to birth weight on or before two weeks of age.

When will my mature milk come in?

The delivery of the placenta triggers the second stage of lactation, and your full term milk will come in on day 3-5.  Your baby’s tummy will grow to accommodate the greater amounts, and so will need to feed often at first: about 8 to 12 times in a 24 hour period.  Feeds become more spread out as your baby grows older.

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Why not download our useful information sheet - Getting started with breastfeeding