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Lansinoh - Dedicated to breastfeeding mothers
  About Breastfeeding  
     
  Breastfeeding is the most natural and special thing you can do for your baby. It is also the healthiest - and the health benefits extend to you as a mother, too. Breastfeeding is a learnt art and it can take a little time for you and your baby to acquire this skill – but it is well worth persevering. Support and information are available from your health professional, lactation consultants and breastfeeding support groups, as well as numerous books and websites.

 
     
  Breastfeeding is the cultural norm in some countries. New figures for the UK suggest that, although over 70 % of women begin breastfeeding their newborn babies, only 48% continue beyond 6 weeks, and at 6 months, only 25% are still breastfeeding (source: Infant Feeding Study 2005 carried out for the Office of National Statistics).  The Department of Health in England recommends exclusive breastfeeding for the first six months of life.

 
     
  Breastfeeding offers protective health benefits to both babies and mothers. The closeness between a mother and her breastfed infant helps form an incredible bond while offering the baby a sense of comfort and security. Breastmilk is easily digested and provides the essential nutrients, vitamins, proteins, fats and antibodies that the baby needs to develop physically and neurologically. In fact, studies have shown that breastmilk contains immunological agents that cannot be replicated by science.  Research shows breastfeeding also helps to protect the baby against allergies, reduces the rate of serious illness and makes him or her less likely to get sick. There are benefits for mum too, such as decreasing risk of breast and ovarian cancers and osteoporosis. It can also help you lose extra pregnancy pounds and help your womb shrink back to its normal size.

 
     
  You will find more information on starting, and continuing, to breastfeed in this section – plus some useful tips for Dads.

 
     
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  Lansinoh Lanolin, as recommended  by Melanie Sykes in her book "Blooming Beautiful"
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