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The Baby Show

The Baby Show

Latest Testimonials

  • Thank you, Lansinoh worked for my feet!
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  • I was at my wits end with cracked lips until I discovered Lansinoh Lanolin!
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  • "...I was thinking about stopping breastfeeding...tried Lansinoh on the off chance it would ease the pain and it did!"
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  • 'The manual pump was quick and simple to use ...'
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  • 'I just wanted to say a big thank you for your HPA Lanolin cream, it's amazing! Not only has it helped...'
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  • 'The (double electric) pump has been very easy to use, super quick, very comfortable and easy to assemble...'
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  • 'Just wanted to say thank you SO much for making Lansinoh Lanolin nipple cream-it's a miracle cream!...'
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  • 'I got on incredibly well with the Lansinoh Affinity...'
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  • 'With the Lansinoh pump I didn't have to worry about...'
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  • 'By far the best breast pad on the market...'
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  • 'If it hadn't have been for your product I would have stopped breastfeeding...'
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  • 'The double breast pump was really easy to use...'
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  • 'The Lansinoh nursing pads are so absorbent...'
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  • 'This stuff is pure magic!'
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Lansinoh HPA® Lanolin Nipple Cream

Lanolin Nipple CreamLansinoh HPA® Lanolin is an ultra purified grade of lanolin, refined using a unique process to make it the world’s safest, purest lanolin.  Lansinoh HPA® Lanolin Nipple Cream has been specially developed to help soothe and protect sore, cracked nipples in breastfeeding mothers.

Sore nipples can often be a result of uncomfortable positioning of your baby at the breast. It is therefore important to address the cause (with the help of a health professional if necessary) – and in the meantime Lansinoh HPA® Lanolin can help to soothe and protect your nipples.

Lansinoh HPA® Lanolin is one of the purest lanolins with only one ingredient, 100% natural without preservatives or additives and it's naturally hypoallergenic.  Lansinoh HPA® Lanolin nipple cream for sore and cracked nipples is the only lanolin product to have received the British Allergy Foundation Seal of Approval.


How to use Lansinoh HPA® Lanolin nipple cream:

  • Apply Lansinoh HPA® Lanolin after each feed or more often if required.
  • Dry your nipples using a clean cloth.  Do not air dry.
  • With clean hands, squeeze a pea sized amount of Lansinoh HPA® Lanolin out of the tube and soften it between your fingers.  Apply it carefully to the entire nipple area.  If required, you can apply another small amount into the centre of a disposable breast pad.

Store the tube at room temperature – the higher the temperature the easier the product can be applied.

Rinse nipples with tepid water when taking a shower or bath – using shower gel or soap for the nipple area is not recommended.

You can buy HPA® Lanolin Nipple Cream at:

Mothercare Boots John Lewis Mamas & Papas
Ocado Sainsburys Superdrug Tesco
Toys R Us Waitrose  Amazon  Born Direct


Breastfeeding is a learnt skill.  If you experience nipple soreness beyond a slight tenderness when your baby latches on you may need to make some adjustments so you can be comfortable and enjoy breastfeeding your baby.  Uncomfortable attachment of the baby at the breast when feeding is often the cause of sore nipples – a temporary but painful condition.

Things will improve as you establish positioning and latch-on technique but in the meantime Lansinoh HPA® Lanolin can provide soothing relief to enable you to breastfeed comfortably.  The application of Lansinoh HPA® Lanolin provides the perfect moist wound healing environment.  Moist wound healing involves retaining the moisture already present in areolar skin, by applying a moisture barrier cream to the injured site.  Internal moisture, retained within the skin, will return the skin to its normal healthy state, supple and soft rather then brittle and dry.  When cracked tissue is rehydrated in this way from within, it will heal without the formation of a scab or crust.

Lansinoh HPA® Lanolin does not need to be removed before breastfeeding and is the purest, safest nipple cream available.  Unlike other lanolins, we achieve this quality by using a unique refining process to selectively filter out colour and odour forming impurities.  This process, performed at low temperatures without any bleaching, is gentle and 100% natural.  Lansinoh contains no added water, no chemicals and no perfume.  Lansinoh nipple cream is 100%  pure hypoallergenic HPA® lanolin and has:

  • no smell
  • no taste
  • no preservatives
  • no antioxidants or other additives

Testimonials And Reviews

“This stuff is pure magic"
Maureen Lindberg, mum to Jordan 10, Scott 6 & Savannah 2 & editor of Modern Mum!

"One of my mums said she would have paid £50 for one of your £10 tubes of sore nipple cream as it was just great! I think the rest of her group went out and bought some after that!"
Emma Phillips, Harrington – NCT Antenatal Teacher, Buckinghamshire

"After 5 days my wife was suffering from incredibly painful, bleeding nipples.  A friend recommended your cream and now we are back to breastfeeding.  Hurrah!  There's no doubt in my mind that without your cream we wouldn't have been able to continue breastfeeding.  My only wish is that I'd learned about this earlier."
Alan (& baby Isabella)


Where To Buy

Lansinoh HPA® Lanolin is available to buy at Boots, Mothercare, Mamas & Papas, Lloyds Pharmacy, Superdrug, Sainsbury’s, Waitrose and John Lewis as well as many online retailers.

For your nearest store please enter your postcode in the Store Locator below:


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