Lansinoh HPA® Lanolin Celebrate’s double award win & 15 year Anniversary

You may have recently heard that Lansinoh HPA® Lanolin won 2 Gold awards at the 2016 Mother & Baby awards in the ‘Best for Breastfeeding’ and ‘Best Maternity Product’ categories.

Lansinoh have been passionately providing products and advice that will help mothers initiate and sustain breastfeeding for the past 15 years in the UK. Lansinoh celebrate all mums… mums who breastfeed and they do all they can to support those who need help on their journey.


Lansinoh started making their HPA® Lanolin for over 31 years ago and have been helping breastfeeding mothers all around the world with their 100% natural, highly purified, British Allergy Foundation certified nipple cream. In that time HPA® Lanolin has been celebrated by millions of mothers as a rescue product, designed to relieve cracked and bleeding nipples. We know from many mums who send feedback to us that this can be a difficult and stressful moment in their breastfeeding journey, and we’re delighted to have the market leading tried & tested product to help in those moments.


Product Tester panellist Jenny Mawee who was one of the many mums testing products for this years Mother & Baby Awards said “Breastfeeding can be very challenging, there are so many things that can affect a correct latch. We are all beginners at first, this cream provides instant relief which in some case can be the reason behind giving up on breastfeeding in the early stages.”


We know that there can be a handful of hurdles to overcome on the breastfeeding journey. Elizabeth Emmanuel said “ This product has been amazing. I did not want to stop feeding, but it was getting too painful. Luckily this cream seems to have done the trick’’


For other mums, they can be looking for a product that helps them continue to breastfeed, and Caroline Dick said “ I’ve got a tube of this cream at home and one in the nappy bag for relief when were out. It’s really helped me to decide to carry on breastfeeding.”


One of the key features of HPA® Lanolin is that there’s no need to remove before breastfeeding, giving 24/7 care, Natalie Turnball was delighted that her nipples were “Soothed by an all-natural product”.


Its important when looking for a suitable nipple cream as some are often synthetically engineered and often cannot make the claim of ‘no need to remove before breastfeeding’. Through research Lansinoh have found several nipple creams that contain preservatives, vitamins, nut oils and moisturisers, all of which may not be suitable to be ingested by a breastfed baby or even worse cause allergies. Lansinoh HPA® Lanolin has the British allergy Foundation Seal of Approval, for extra reassurance. This is one of the many reasons why Lansinoh HPA® Lanolin continues to be a firm favourite amongst UK mums and Health Professionals who recommend it. Even products using the famous purple colour and/or Lanolin, synonymous with Lansinoh, cannot match the purity, quality, effectiveness and assurance that Lansinoh HPA® Lanolin does.


To avoid confusion, it’s important to look for the Lansinoh HPA® Lanolin, in the purple box and purple tube.


A BIG thank you for all your support over the last 15 years!!