Posted on:

Promoting and supporting breastfeeding is the aim of a new Alliance announced today between Lansinoh and the Royal College of Midwives (RCM).

Lansinoh, which makes products to support  breastfeeding, has become the newest RCM Alliance partner.


The focus of the partnership is to support and promote breastfeeding by providing information and resources for midwives and maternity support workers (MSW).


The RCM Alliance Programme initially began in 2004 and has consistently developed to improve and promote the interest of midwives, and to support pregnant women and their babies.


Lansinoh has been providing products and information for health professionals to help mothers initiate and sustain breastfeeding for over 15 years in the UK. It conducts annual surveys into breastfeeding attitudes and behaviours, along with clinical studies, to inform its work and improve its product range.


Through the Alliance partnership, the RCM will work in conjunction with Lansinoh to develop breastfeeding information and resources. This June Lansinoh will be running sessions for maternity support workers at the RCM’s MSW Conference. They will also be exhibiting at both the Annual Conference in October and the RCM hosted European Midwives Association Conference in December.


Commenting on the new partnership RCM Director for Business Services, Chris Truman said; “Lansinoh has been providing information and products to mothers and healthcare professionals for many years so this partnership makes sense as it’s a natural fit for the RCM. Lansinoh is a regular exhibitor at the RCM’s annual midwifery conference and sponsors the Team of the Year Award at the RCM Annual Awards. We are delighted to be working in alliance with Lansinoh and we look forward to a positive partnership arrangement that will benefit our members and in turn, the women and babies that midwives care for.”


Paul Day, Healthcare & Consumer Marketing Director at Lansinoh said: “This is a great opportunity for Lansinoh to work with members of the RCM to fully understand their breast feeding practice, so we can better support all UK health professionals.”


Wendy Blackwood, Healthcare Professional at Lansinoh said: ‘We are delighted to be part of the Alliance Programme and, as a midwife; I believe that working closely with the RCM can help to improve initiation and ongoing breastfeeding rates in the UK.”


More information about the the RCM Alliance programme can be found at: